In November 2015, Viacom partnered with WITNESS, a human rights organization that uses video to catalyze change. The social impact team, Viacommunity, was tasked with creating a campaign that would educate and inspire viewers. I helped conceptualize “Witness the Power of Story,” a video initiative that sparked a dialogue with viewers, while putting spotlight on Viacom’s pro-social initiatives. The idea was simple: project videos of social issues and capture passersby’s reactions. Since the campaign did not have a script, I wrote the projected facts and figures and crafted questions for the video crew.
“Witness the Power of Story” was aired across all of Viacom’s major channels including BET, CMT, Logo, MTV, Nickelodeon, Spike, and VH1.
In 2012, Viacom joined forces with Lady Gaga’s Born This Way Foundation. To announce the partnership, Viacom wanted to release an inaugural piece of content.
As a coordinator on the social impact team, I helped create the concept of the 60-second video and cowrote the script. By combining historic events with bold Viacom programming, we told the story of the ever-evolving connection between media and social change—sending a strong message of support and empowerment to audiences.
The TV spot debuted on VH1’s “Do Something Awards” and aired across MTV, BET, CMT, Spike, Logo, Nickelodeon, Comedy Central, and TV Land.
