Boldly me, proudly We
During Pride 2019, WeWork wanted to show its support to the LGBTQ+ community. As copy lead, I was tasked with conceptualizing and writing the copy for a variety of ads as well as an anthem video. I worked closely with Pride of We, WeWork’s LGBTQ+ employee group, to shape the narrative for the video, settling on the concept, “Boldly Me, Proudly We.” This concept was then translated for all global Pride events across the company and was used as a tagline for t-shirts, swag, and all creative assets for the NYC Pride March.
