Wework brand photography

As Creative Director, I identified a gap in WeWork’s brand assets. Although WeWork had a wealth of interior photography, none of them were “activated” with people. In partnership with my photo producer, we produced several shoots spanning from Atlanta to Chicago, New York, and London. I art directed the shoots, choosing photographers, locations, and shot lists, briefing creative partners, casting models, and being on set to direct models and creative talent. The result was a wave of much-needed photo assets that captured WeWork’s spirit of entrepreneurship, inspiration, and community while also showcasing the beauty of its interiors.