WeWork Lookbook

The global marketing team wanted to create a lookbook that put a spotlight on WeWork’s spaces. As copy lead on the project, I created a narrative that focused on the intention behind our designs—touching on WeWork’s lofty mission while staying grounded in concrete business goals. I worked closely with a designer and photographer to storyboard the book and wrote its 80 pages of content from cover to cover. The lookbook has since been translated and distributed globally, becoming one of the company’s most compelling leave-behind assets.